Last Updated: October 2025

Smart Motherhood (“we,” “our,” or “us”) values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and protect your data when you visit our website, make a purchase, or engage with our services, including coaching, communities, and online programs.

By using this website or any Smart Motherhood service, you agree to the terms outlined in this Privacy Policy.

1. Information We Collect

We may collect the following types of personal data when you interact with Smart Motherhood:

A. Information You Provide Directly

  • Contact details such as name, email address, phone number, and billing information.
  • Account information when joining memberships, programs, or communities.
  • Purchase and booking details when you buy digital or physical products or book coaching sessions.
  • Messages or correspondence sent via email, WhatsApp, or contact forms.
  • Community interactions (e.g., in the Smart Mom WhatsApp group or From Silence to Sounds community).

B. Information Collected Automatically

When you visit our website, certain data may be collected automatically, including:

  • IP address, browser type, and device information.
  • Pages visited and time spent on the site.
  • Cookies or similar technologies used to improve website functionality and user experience.

2. How We Use Your Information

We collect and process your data for the following purposes:

  • To deliver products, services, and coaching sessions you have purchased or registered for.
  • To communicate with you about updates, confirmations, and community invitations.
  • To personalize your experience and improve website performance.
  • To manage memberships and online communities such as From Silence to Sounds.
  • To send newsletters, resources, or offers, only if you have opted in.
  • To comply with legal or financial obligations (e.g., payment processing, tax compliance).

3. Lawful Basis for Processing

We process your personal data based on:

  • Consent — when you voluntarily provide information or subscribe to communications.
  • Contractual necessity — when processing is required to deliver a product, service, or booking.
  • Legitimate interest — when used to improve services, protect the community, or maintain communication.
  • Legal obligation — when data must be retained for tax, accounting, or compliance purposes.

4. How We Protect Your Data

We take data protection seriously and use appropriate technical and organizational measures to keep your information secure.

This includes:

  • Secure payment gateways (PayPal, Stripe, TikTok Shop, Calendly).
  • Encrypted storage of sensitive information.
  • Limited access to personal data by authorized personnel only.
  • Regular monitoring to prevent unauthorized access, loss, or misuse.

5. Data Sharing and Third Parties

Your information is never sold or traded to third parties.

We may share limited data only when necessary to:

  • Process payments securely (e.g., PayPal, Stripe).
  • Deliver digital products or send communications via email providers (e.g., ConvertKit, Mailchimp).
  • Host online communities or group sessions (e.g., WhatsApp, Zoom).
  • Comply with legal or regulatory requirements.

All third-party partners are GDPR-compliant and handle your data with the same level of care.

6. Data Retention

We retain your personal data only as long as necessary to fulfill the purposes outlined in this policy, including:

  • Service delivery and legal record-keeping.
  • Compliance with tax and accounting obligations.
    Once no longer needed, data will be securely deleted or anonymized.

7. Your Rights

Under the UK GDPR and Data Protection Act 2018, you have the right to:

  • Access the personal data we hold about you.
  • Request correction of inaccurate or incomplete information.
  • Request deletion of your data (“Right to be Forgotten”).
  • Withdraw consent at any time (for marketing or communications).
  • Request a copy of your data in a portable format.
  • Object to processing in certain circumstances.

To exercise these rights, please contact us at hi@smartmotherhood.net or via WhatsApp +44 7359 251027.

8. Cookies and Tracking Technologies

Smart Motherhood uses cookies and similar technologies to:

  • Improve website functionality and user experience.
  • Analyze traffic and user engagement.
  • Store user preferences (e.g., login sessions or form entries).

You can manage or disable cookies through your browser settings at any time. Note that disabling cookies may affect website functionality.

9. Community Privacy (WhatsApp & From Silence to Sounds)

Participation in Smart Motherhood communities implies consent to share limited information such as your name, phone number, and messages within the group.

All members are expected to:

  • Maintain confidentiality of shared discussions.
  • Refrain from screenshotting or sharing private group content.
  • Respect the privacy of other members.

Smart Motherhood is not responsible for user actions that breach community rules, but we will take steps to remove members who misuse information.

10. Children’s Privacy

Smart Motherhood content is designed for parents and caregivers.

We do not knowingly collect or store personal information from children under 16.

If such data is discovered, it will be deleted immediately upon request.

11. International Data Transfers

If you access Smart Motherhood from outside the United Kingdom, please note that your data may be processed in the UK or by third parties operating in other regions.

All transfers comply with applicable data protection laws to ensure your privacy is maintained.

12. Changes to This Policy

Smart Motherhood may update this Privacy Policy periodically.

Any changes will be posted on this page with a new “Last Updated” date.

By continuing to use the website or services, you agree to the revised policy.

13. Contact Us

If you have questions, concerns, or requests related to your personal data, please contact:

📧 hi@smartmotherhood.net

📱 WhatsApp: +44 7359 251027